The clothes are tight, trendy and affordable and by working with celebrities, Saghian has made them aspirational. Women like Belcalis Almanzar, also known as Cardi B, or Angela Renée White, also known as Blac Chyna, who have bulbous hips, rotund butts, spindlelike waists - and big Instagram followings. Fashion Nova is a bona fide apparel, accessories and beauty business that’s attracted women with body measurements that don’t always fit within standard sizing - although Saghian says the clothes are for everyone. “I know most of the people who read WWD probably don’t even know what Fashion Nova is.”įor the uninitiated, it would be easy to describe Fashion Nova as “an Instagram brand.” Saghian likes to call it a viral brand, but something about those descriptions make the company feel ephemeral and illegitimate. “For recruitment,” he said in an unsure tone. So why should he submit himself to an interview now?
And the company landed in the fourth-place slot without a runway show, placements in magazines, traditional marketing campaigns or, Saghian added, forced SEO tactics. In 2017, according to Google, Fashion Nova was one of the most searched fashion brands alongside Gucci, Louis Vuitton, Supreme and Chanel. He’s been able to build and grow Fashion Nova, which has 10.7 million followers on Instagram, independent of the traditional powers that be. He says things like “overpriced fashion is dead” and “Fashion Nova is the fastest-growing women’s apparel company.” To help guide the interview, which took place in a conference room at Fashion Nova’s headquarters right outside of downtown Los Angeles, he referred to an Excel sheet of questions he’s received from this journalist and other reporters over the past few months, which were coupled with very prepared, corporate answers.ĪSOS Media Group Teams Up With Rokt for AI and Machine Learning Techīut he also doesn’t need press. Saghian also likes to speak in talking points and grand themes that aren’t always conducive to a free-flowing conversation with a reporter. He dismisses the idea of a portrait photograph to accompany this story and he has on a very low-key, trend agnostic outfit: a denim shirt worn unbuttoned over a T-shirt, jeans and a black chunky watch with gold accents that looks expensive, but isn’t ostentatious.
#Fashion nova promo code paypal full#
Saghian, who is Iranian-American with a boyish face and a full head of wispy hair, doesn’t want a lot of attention. It’s partly because being interviewed clearly makes him uncomfortable. Richard Saghian doesn’t do many interviews. Until now, he’s tried to avoid them, save for some general statements and phone conversations with a few publications here and there. Contact Fashion Nova at 2801 East 45th, Vernon, CA 90058 +. You can withdraw your consent at any time by texting STOP to 55525. Consent is not a condition of any purchase. cart reminders) from Fashion Nova CA at the cell number used when signing up. By submitting this form, you agree to receive recurring automated marketing text messages (e.g. īy signing up for email, you agree to Fashion Nova's Terms of Service and Privacy Policy. Contact Fashion Nova at 2801 East 46th, Vernon, CA 90058 +. You can withdraw your consent at any time by texting STOP. By signing up for email, you agree to Fashion Nova's Terms of Service and Privacy Policy.īy submitting this form, you agree to receive recurring automated marketing text messages (e.g.
0 kommentar(er)
